İHRACATÇI FİRMALARIN DIŞ PAZAR STRATEJİLERİ ÜZERİNE BİR İNCELEME
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Tarih
2024
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Tarsus Üniversitesi
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Rekabetçi bir yapıya sahip olan ihracatçı firmalar, ticari faaliyetlerinde çeşitli sorunlar ile karşılaştıklarında akılcı çözümler üretmeleri, strateji değiştirmeleri ve/veya geliştirmeleri beklenmektedir. Aksi durumda pazar kaybı yaşayabilirler. Örneğin 2019 yılının son aylarında başlayan ve etkisi iki yıl süren COVID-19 (Koronavirüs) salgınında ihracatçı firmalar çeşitli sorunlarla karşı karşıya kalmışlardır. Bozulan tedarik zinciri ve değişen ithalat talebi ihracatçı firmaları birtakım önlemler almaya yöneltmiştir. Bu bağlamda ihracatçı firmaların dış pazar stratejilerini incelemek önemli bir araştırma konusu olarak ortaya çıkmıştır. Bu çalışmanın amacı, ihracatçı firmaların dış pazar stratejilerini incelemektir. Bu amaç doğrultusunda, Haziran- Aralık 2022 döneminde 38 firma yöneticisi ile derinlemesine görüşme yapılmış, analiz ve gözlem sonucunda firmaların dış pazar stratejileri tespit edilmeye çalışılmıştır. Çalışmanın bulgularına göre firmaların krizler karşısında yazılı stratejilerinin olmadığı ve COVID-19 döneminde özel bir ihracat stratejisinin uygulanmadığı tespit edilmiştir. Ayrıca firmaların büyük çoğunluğunun, COVID-19 salgını döneminde dış pazar stratejisi olarak sosyal medyayı tercih ettiği gözlemlenmiştir.
Exporting firms with a competitive structure are expected to produce rational solutions, change and/or develop strategies when they are exposed to various problems in their commercial activities. Otherwise, they may experience market loss. For example, exporters faced various problems during the COVID-19 (Coronavirus) pandemic, which started in the last months of 2019 and lasted for two years. The broken supply chain and changing import demand have led exporters to take a number of measures. In this context, analyzing the foreign market strategies of exporting firms has emerged as an important research topic. Accordingly, the purpose of this study is to examine the foreign market strategies of exporting firms. For this purpose, in-depth interviews were conducted with 38 firms between June and December 2022, and the foreign market strategies of the firms were questioned as a result of analysis and observation. According to the findings of the study, it was found that the presence of exporting friends and the support received from the Ministry of Trade are very important in the foreign market strategies of the majority of the firms. In addition, it was observed that the majority of the interviewed companies made changes in their foreign market strategies during the COVID-19 (Coronavirus) pandemic period by making social media advertisements abroad.
Exporting firms with a competitive structure are expected to produce rational solutions, change and/or develop strategies when they are exposed to various problems in their commercial activities. Otherwise, they may experience market loss. For example, exporters faced various problems during the COVID-19 (Coronavirus) pandemic, which started in the last months of 2019 and lasted for two years. The broken supply chain and changing import demand have led exporters to take a number of measures. In this context, analyzing the foreign market strategies of exporting firms has emerged as an important research topic. Accordingly, the purpose of this study is to examine the foreign market strategies of exporting firms. For this purpose, in-depth interviews were conducted with 38 firms between June and December 2022, and the foreign market strategies of the firms were questioned as a result of analysis and observation. According to the findings of the study, it was found that the presence of exporting friends and the support received from the Ministry of Trade are very important in the foreign market strategies of the majority of the firms. In addition, it was observed that the majority of the interviewed companies made changes in their foreign market strategies during the COVID-19 (Coronavirus) pandemic period by making social media advertisements abroad.
Açıklama
1919B012108701
Anahtar Kelimeler
İhracat, Dış Pazar Stratejisi, COVID-19, Türkiye, Export, Foreign Market Strategies, COVID-19, Türkiye
Kaynak
Tarsus Üniversitesi Uygulamalı Bilimler Fakültesi Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
4
Sayı
2
