MANAGING PANDEMIC CRISIS CAUSED BY COVID-19: EXAMPLE OF GOOD PRACTICES IN A FINE DINING RESTAURANT
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Tarih
2023
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
The covid-19 virus, which spread from China to the whole world in 2019, caused a pandemic all over the world. As a result of the pandemic, As of March 21, 2020, restaurants stopped serving customers. As a result of intermittent curfews, social distancing, etc., the number of customers in restaurants decreased rapidly because people of gave up their eating habits. This study compares, the situation of the restaurant in a 5-star hotel in Mersin before and after the Covid-19 pandemic based on the qualitative research method. As a result of the comparison, it is aimed to reveal the results of the proactive approach applied by the establishment. In light of the data obtained, it is seen that the approach exhibited the restaurant has increased the number of customers, sales revenues, and customer satisfaction. It is also important that this situation occurred when most of the establishments in the city were losing money or customers during the first closure period. It is considered that the study will contribute to the literature as it is a good example of proactive strategy development for crisis periods.
Açıklama
Anahtar Kelimeler
Crisis management, Managing Covid-19, proactive strategy development
Kaynak
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
32
Sayı
1
