ACHIEVING BUSINESS EXCELLENCE WITHIN THE AUTOMOTIVE INDUSTRY: A QUALITATIVE STUDY ON A VOLKSWAGEN RETAILER

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dc.contributor.authorİnce, Mehmet
dc.contributor.authorÖzbozkurt, Onur Başar
dc.date.accessioned2025-03-16T12:43:19Z
dc.date.available2025-03-16T12:43:19Z
dc.date.issued2019
dc.departmentTarsus Üniversitesi
dc.description.abstractRecently, organizations have begun to improve their emphasis on service quality and organizational sustainability owing to the hyper-competitive business processes and conditions. In this frame, organizations, regardless of its business orientation, strive for achieving organizational goals and exploring new and different ways to make a profit. Therefore, business excellence, which is appropriately described as simultaneous satisfaction of both customers, employers, business partners, and stakeholders, has been drawn attention to gain prestige and achieve success for organizations particularly actors within the automotive industry. From this point, considering the business excellence that concentrates on abilities, practices, and engaging with the customers within the automotive industry, the present study aims at contributing the related literature and examining the business excellence practices in Volkswagen’s Mersin retailer and for this purpose, the in-depth interview has been conducted with retailer’s sales manager. Besides, the data obtained from the in-depth interview, has been analyzed by using qualitative analysis programme “NVivo 12”. As a result of the analysis, it has been seen that the fundamental themes respectively consist of leadership, customer focus, people (internal customer) focus, organizational learning, innovation and improvement, strategic alignment, partnership development, and fact-based processes management.
dc.identifier.endpage116
dc.identifier.issn2148-9963
dc.identifier.issue10
dc.identifier.startpage103
dc.identifier.urihttps://hdl.handle.net/20.500.13099/675
dc.identifier.volume6
dc.language.isoen
dc.publisherİrfan TÜRKOĞLU
dc.relation.ispartofAvrasya Sosyal ve Ekonomi Araştırmaları Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_DergiPark_20250316
dc.subjectBusiness Excellence
dc.subjectAutomotive Industry
dc.titleACHIEVING BUSINESS EXCELLENCE WITHIN THE AUTOMOTIVE INDUSTRY: A QUALITATIVE STUDY ON A VOLKSWAGEN RETAILER
dc.typeArticle

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