The future of trade fairs after the COVID-19 pandemic
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Tarih
2021
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
IGI Global
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
Globalization has made the whole world a common market for businesses by removing the commercial borders between countries. Increased competition in the global market has pushed businesses that want to operate in this arena to implement new strategies. As a promotion activity, fairs have been the most important assistant of the companies that want to internationalize over the years. Although the concept of fair organizations has changed with the effect of digitalization in the historical process, fairs still continue their main function of bringing buyers and sellers together. The subject of this chapter is how virtual fairs, which have increased their importance in marketing activities with the pandemic, will affect the future of trade fairs. In this context, the history of the fairs, their place and importance in international marketing, virtual fairs, and the impact of the COVID-19 pandemic on the future of international fairs will be discussed. © 2021, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. © 2021 by IGI Global. All rights reserved.
Açıklama
Anahtar Kelimeler
Kaynak
Impact of Global Issues on International Trade
WoS Q Değeri
Scopus Q Değeri
N/A
