The Effect of Product Photograph and Information on Digital Apparel Marketing

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dc.authoridOZBEK, Ahmet/0000-0001-5015-8082
dc.contributor.authorOzbek, Ahmet
dc.contributor.authorTor-Kadoglu, Cansu
dc.contributor.authorHaque, Ahasanul
dc.date.accessioned2025-03-17T12:27:48Z
dc.date.available2025-03-17T12:27:48Z
dc.date.issued2021
dc.departmentTarsus Üniversitesi
dc.description.abstractThe aim of this study is to reveal whether consumers are affected by product information and product photographs while purchasing pants from digital channels. The study consists of two stages. In the first stage, an online survey that evaluated the effect of the purchase behavior of pants pants photographs and information, was performed on 651 young consumers in Turkey. According to SPSS analysis, important results were obtained for the difference in the demographic factors of the consumers and the criteria that affect the purchasing of the consumer are determined. In addition, it was concluded that information about the size of the trousers, fabric content, coloring, waist size, slackness, suitability for the use of wide-calfed consumers are also the criteria related to apparel information that affect the purchasing decision of the consumer. In the second stage of the research, three websites were scanned. The photos and information of the pants in the e-market places that consumers prefer most when purchasing apparels were examined according to the criteria determined in the first stage of the research. As a result of the examination, it was concluded that the pants photos and pants information in the relevant e-marketplaces did not meet some criteria that young consumers attach importance to. As a result of this research, which supports quantitative analysis with visual evidence, valuable advice has been given to the digital marketing sector.
dc.identifier.endpage14
dc.identifier.issn0974-438X
dc.identifier.issue2
dc.identifier.scopusqualityN/A
dc.identifier.startpage1
dc.identifier.urihttps://hdl.handle.net/20.500.13099/2461
dc.identifier.volume14
dc.identifier.wosWOS:000719845200001
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.language.isoen
dc.publisherPacific Inst Management
dc.relation.ispartofPacific Business Review International
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WOS_20250316
dc.subjectDigital marketing
dc.subjectconsumer behaviour
dc.subjectapparel
dc.subjectmarketing
dc.subjectconsumer choice
dc.titleThe Effect of Product Photograph and Information on Digital Apparel Marketing
dc.typeArticle

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