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    A content analysis on child-friendly hotels as an emerging concept in tourism marketing
    (IGI Global, 2020) Akkan, Erdem; Bozyiğit, Sezen
    Children have been an interesting topic in the marketing literature both as consumers and influencers. Some studies claim that children might have an influence for buying decision of household products and services, even if for those which are not directly targeting them. This study is based on web information of 89 hotels, which were categorized as child-friendly on third-party hotel review websites. Through a measurement scale, adapted from similar several studies, the child-friendly characteristics of sample hotels were explored. Measurement scale consists of 35 items and five dimensions. According to the findings, the availability of these dimensions are ranked as (1) entertainment-related services, (2) food and beverage services, (3) room-related services or facilities, (4) other services, and (5) baby-related services in a descending order. It is believed that findings of this study will contribute to related literature and will give practical information to tourism decision-makers. © 2020 by IGI Global. All rights reserved.
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    Consumer complaints management in the digital era
    (IGI Global, 2024) Bayir, Talha; Bozyiğit, Sezen
    The aim of this research is to provide theoretical insights into effectively managing complaints made by businesses and brands on digital platforms. In this context, the authors first explain the consumer complaint process in the digital environment. Following that, they provide guidance on how businesses should handle these complaints. Managing complaints is crucial for fostering satisfied and loyal consumers. To this end, the authors provide a detailed breakdown of each step in the complaint resolution process, including deciding on a complaint resolution strategy, collecting complaints, reviewing complaints, resolving complaints, acquiring customers, and conducting a comprehensive analysis of complaints. Briefly, they outline the procedures that businesses should establish for complaint resolution, how they should go about resolving complaints, and how to analyze complaints using causeand-effect relationships. The research will also feature practical examples from digital platforms, and the authors examine the findings of relevant studies on this topic. © 2024, IGI Global. All rights reserved.
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    Diderot Etkisi Ölçek Geliştirme Çalışması
    (Eskişehir Osmangazi University, 2025) Bozyiğit, Sezen
    Satın alınan ürünlerin birbirine uyumlu olması ve bütünlük göstermesi nedeni ile yapılan alışveriş alanyazında Diderot etkisi olarak tanımlanmaktadır. Alanyazında Diderot etkisi ile ilgili bir ölçeğe rastlanılmadığı için, bu araştırmanın amacı Diderot etkisini ölçen geçerliği ve güvenirliği kanıtlanmış bir ölçek geliştirmektir. İlk olarak 23 ifadelik bir madde havuzu oluşturulmuş, bu ifadeler alanında uzman sekiz kişiye gönderilmiştir. Gelen geri bildirimler neticesinde 307 kişiden oluşan ilk örnekleme açımlayıcı faktör analizi, 315 kişiden oluşan ikinci örnekleme ise doğrulayıcı faktör analizi uygulanmıştır. Ölçeğin geçerliği ve güvenirliği ile ilgili analizler yapıldıktan sonra uyum, statü ve bütünlük alt faktörlerinden oluşan 15 ifadelik Diderot etkisi ölçeği elde edilmiştir.
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    Eğitim Hizmetleri Pazarlamasında Web Sitelerin Önemi: Türkiye’deki Devlet Üniversitelerinin İncelenmesi
    (Çağ Üniversitesi, 2014) Akkan, Erdem; Bozyiğit, Sezen
    Bilgi teknolojisi ve internetin yaygın kullanımı ile birlikte hem kamu kurumları hem de özel kurumlar açısından web sitelerine verilen önem gittikçe artmaktadır. Öğrenciler arasında artan internet kullanımı, web sitelerinin hızla güncelleştirilebilme kolaylığı, ekonomik olması, yedi gün yirmi dört saat dünyanın her yerinden erişimin sağlanabilmesi gibi avantajlar, web sitelerin üniversitelerin bulundukları bölge dışında tüm hedef kitleye ulaşmadaki etkili araçlardan biri olmasını sağlamıştır. Böylelikle üniversitelerin pazarlama yönlülüğünü artırmıştır. Bu çalışmanın amacı, Türkiye’deki devlet üniversitelerinin web sitelerini çeşitli ölçütlere göre değerlendirmek ve web sitelerinde yer verilen bilgileri tespit etmektir. Bunun için deiçerik analizi yöntemi kullanılmıştır. Üniversitelerin web sitelerinde yer alan bilgiler, mevcut ve gelecekteki öğrencilerle ilgili ölçütler, mevcut ve gelecekteki çalışanlarla ilgili ölçütler, dış paydaşlarla ilgili ölçütler ve üniversitelerin tanıtımı ve medya yönü ile ilgili ölçütler olmak üzere dört kategoride incelenmiştir. Çalışma sonucunda, üniversitelerin web sitelerinin birbirlerinden oldukça farklı bilgiler içerdikleri ve çoğu üniversitenin hedef kitlelerine sunduğu bilgilerin eksik olduğu görülmüştür. Ayrıca, üniversitelerin tanıtımı ve medya yönü ile ilgili ölçütlerin ortalaması en yüksek, dış paydaşlarla ilgili ölçütlerin ortalaması ise en düşük çıkmıştır
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    Evaluation of International Trade and Logistics Postgraduate Education Process from the Perspective of Faculty Members
    (Kirikkale University, 2024) Bedlek, Pınar; Bozyiğit, Sezen
    Postgraduate education aims to train highly qualified human resources who can specialize and develop their research skills beyond their undergraduate degree. To achieve this goal, it is important to provide high-quality education. Evaluating the postgraduate education process and eliminating any problems that arise can pave the way for better postgraduate education. In order to evaluate the process, the opinions of both faculty members and students should be taken into account. The evaluations of faculty members and the issues they face during the postgraduate education process can help eliminate the deficiencies in this field. The research aims to reveal the opinions of faculty members working in the Department of International Trade and Logistics about the postgraduate education process and the problems they encounter. The sample consists of 20 faculty members from different universities in Turkey, selected by purposeful sampling method in the 2022-2023 academic year. In-depth interviews were conducted to collect data, and descriptive and content analysis were used to analyze the data. The research concluded that postgraduate students in the Department of International Trade and Logistics mainly pursue postgraduate education for academic career, professional development, and personal growth. It is important for students to complete their assigned duties on time and communicate effectively with faculty members. Students usually choose an advisor at the end of the first semester, and departments offer both elective and compulsory courses. The thesis topic is determined according to the student's interest, and the advisor helps the student choose the subject where the student has difficulty. Advisors meet with students monthly or as needed. In addition, it has been determined that elements such as the student's failure to fulfill his/her responsibilities on time during the graduate education process, not doing research/knowledge, absenteeism, problems caused by different undergraduate graduations, not giving professional practice-oriented courses and the professors not being field teachers, and clerical errors are often problems.
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    INVESTIGATION OF GRADUATE THESIS ON TOURISM MARKETING IN TURKEY BY CONTENT ANALYSIS METHOD: 1990-2016
    (Kırgızistan Türkiye Manas Üniversitesi, 2017) İnce, Mehmet .; Gül, Hasan; Bozyiğit, Sezen
    Tourism sector which is an important sector for employment and creating source of income, contributes to the improvement. The investment to tourism, covering the requirements of tourists and advertisement have important roles to continue this contribution, therefore, tourism marketing is important for the literature of tourism. Since the marketing of tourism is an important fact, the aim of this research is to find out the features of the thesis and the research methods of this thesis which are written on tourism marketing in Turkey. The range of the research is 177 graduate thesis which are written on tourism marketing in CHE’s e between 1990 and 2016.The data which are taken from this thesis are digitized by using content analysis method. According to the research results,most thesis are written on tourism marketing in 2015 and most of them are written as graduate thesis at tourism management departments of universities. The universities which have written most thesis on tourism marketing are Gazi University and Balıkesir University. The quantitative research method is mostly used in thesis and the datas are taken by using questionnaire and frequency analysis, ANOVA, T-test and descriptive statistics are used
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    PREFERENCES OF MOTHERS WHOSE CHILDREN GO TO KINDERGARTEN IN SELECTING THEIR CHILDREN'S CLOTHES: A QUALITATIVE RESEARCH
    (Osmaniye Korkut Ata Üniversitesi, 2023) Bozyiğit, Sezen; Işık, Aynur; Boyraz, Ayben
    The market for children's ready-made clothing is becoming increasingly important. The target audience for children's clothes is the children themselves and their mothers. To understand their needs and preferences, it is crucial to identify the factors that are taken into consideration when choosing children's clothing. For this reason, this research aims to reveal the factors that mothers whose children go to kindergarten care about when choosing clothes for their children, and the child's roles and preferences in this process. The research group consisted of 31 mothers in Adana whose children attended kindergarten. Data were collected through face-to-face in-depth interviews and analyzed using content and descriptive analysis methods. Based on the results of the research, mothers tend to buy clothes for their children as per their needs or during seasonal transitions. Quality, affordability, and cotton fabric are the most important factors for mothers when selecting clothes. Children's opinions are also taken into account when buying clothes. It was found that children generally prefer clothes with cartoon characters, colorful dresses with sequins, and light colors such as pink and blue.
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    The effect of Turkey's logistics performance on Turkey's foreign trade
    (Inderscience Publishers, 2021) Kaplan, Zeynep; Bozyiğit, Sezen
    When we consider the top 10 countries of the world by means of their economic sizes, it is obvious that these top-achievers are also the ones getting the greatest shares from global trade. However, Turkey is at 17th rank prior to her economic size, while she is at 26th rank in terms of foreign trade. In order to realise her goal of being within the first 10 countries by means of economic size, Turkey's share from the global trade has to be increased. The main motivation for this study is to reveal the effect of Turkey's logistic performance over foreign trade. So the data of 2007-2016 belonging to 24 countries, having the top shares in Turkey's foreign trade, were used. The results of seven regression analysis show that all logistic performance indicators have a positive effect on Turkey's foreign trade except for service quality. Copyright © 2021 Inderscience Enterprises Ltd.